Make every promotion count.

Yes. You can download the Promotional Investment Matrix and Promotional Guardrails Matrix directly from our Resources page. No account or email sign-up is required.

The free resources help you analyze your promotional portfolio and define commercial guardrails. The premium Promo Optimizer goes further, allowing you to simulate promotional scenarios, compare baseline and promotional P&L, and calculate incremental margin, investment and ROI.

The Excel tools include guidance to help you get started. However, Profitable Promotions provides the complete step-by-step methodology, explanations and practical examples to help you understand the calculations and make better commercial decisions.

No. All demonstration datasets, products and examples are fictional and designed for learning purposes. You can replace them with your own authorized business information.

Once our online store is active, you will be able to purchase the Promo Optimizer as a digital Excel workbook. After successful payment, you will receive a download link automatically.